Broker Check

Durham Office

555 South Mangum Street,

Suite 100
Durham, NC 27701

Raleigh Office

3356 Six Forks Road

Raleigh, NC 27609


You have questions.  Lily Wealth Partners has answers.

There are so many common questions presented to a financial planner or wealth management expert.  We thought we would simplify your life and answer some of the most common, right here.  Please don't hesitate to send us a message below if we haven't answered yours.  There are no stupid questions.  We love to show our knowledge.

I have a financial advisor, but I am not sure that I have the right plan in place?

  • Lily Wealth Partners offers a no cost, no obligation consultation.  We can provide a comprehensive cost and performance analysis.  Give us a call, or send us an email below to schedule your consultation.  Please leave your checkbook at home. 
  • Though we are located in Raleigh and Durham, North Carolina, we have clients all over the US.  We can meet with you via zoom or telephone at your convenience. 

Are you a fiduciary?

  • The CFP Code of Ethics and Standards of Conduct require all holders of the CFP® designation, including brokers, to act as fiduciaries at all times when offering financial advice.  

Are you a CFP®?  And what does that mean?

  • The founding member of Lily Wealth Partners, Danielle Cooley, is a CERTIFIED FINANCIAL PLANNER™ or CFP®.  
  • The CFP® has been the standard of excellence for financial planners for more than 30 years.  CFP® professionals have met extensive training and experience requirements, and commit to the CFP Board's ethical standards that require them to put their clients' interests first.  
  • CFP® professionals take a holistic, personalized approach to bring all the pieces of your financial life together.  

What are your qualifications and credentials?

  • Danielle Cooley, founding member of Lily Wealth Partners, holds:
    • Series 66 since 2009
    • Series 65 since 2003
    • Series 7 since 2009
    • Chartered Retirement Plans Specialist
    • Life, Variable Life, Annuity and Long-Term Care licenses in NC and NY
    • BBA, Trust & Investment Management from Campbell University
    • Masters of Business Administration from Campbell University

What experience do you have?

  • Danielle Cooley, CFP®, CRPS® immediately entered the financial services world upon receiving her degree in Wealth and Investment management. 
  • She spent 7 years working with small business owners and non profits.  She is an expert in foundations, endowments, 401k plans, 403b plans, non-qualified deferred compensation plans, cash balance plans. 
  • She spent the next 10 years with Edward Jones focused on families and small business owners.  Danielle creates individualized plans for tax efficient accumulation of wealth, retirement income distribution, and efficient transfer of wealth.  
  • In 2019, Danielle founded Lily Wealth Partners in Raleigh, North Carolina to have the ability to offer financial planning and wealth management to families and small business owners, with full control of fees and expenses.  

What services do you offer?

  • Lily Wealth Partners can create a comprehensive financial plan that includes retirement, college savings, income distribution, estate planning and investment management.  This list is not comprehensive.
  • Our clients are:
    • attorneys who want to defer more money into retirement, and pay less taxes
    • nurses who want to maximize their employer 401k or 403b plan, fund a Roth IRA, and make sense of their pension distribution options
    • small business owners who want a cost effective retirement plan to help their employees save for the future
    • retirees who are not happy with their investment income and tax liabilities
    • retirees who want to maximize retirement income
    • young families who are juggling retirement, college savings, and taxes
    • individuals who want to know if they will ever be able to retire
    • just to name a few
  • We offer:
    • written financial planning services for a fee
    • consulting services for a fee
    • stocks
    • bonds
    • mutual funds
    • exchange traded funds (ETFs)
    • fee-based investment management
    • transaction investment management
    • 401(k), 403(b)
    • cash balance plans
    • SIMPLE IRA plans
    • SEP IRA plans
    • owner only 401(k) plans
    • 529 college saving accounts
    • life insurance
    • long-term care insurance
    • annuities
    • and, and ongoing personal relationship that puts you in the driver seat of your financial assets.

How much do you typically charge?

  • How much you pay, depends on your particular needs.  Lily Wealth Partners is a resource for their clients.  We believe that everyone deserves to have access to quality advice and planning.  We will work within your budget to find the right solutions for you.  Remember, that a CFP® is required to work in the clients' best interest.

How often will I hear from you?

  • Lily Wealth Partners was created to engage with clients where they are in life.  Sometimes clients want to speak with us monthly, some clients wish to only hear from us when there are issues that need to be addressed.  You have the ability to define the relationship with your Lily Wealth life Partner.  

Do you do taxes or write estate planning documents?

  • Lily Wealth Partners will work with you to ensure that your portfolio is tax efficient and will be distributed to your beneficiaries upon your death.  But we do not have a CPA or Estate Planning Attorney on staff.  We will either recommend some fantastic professionals that are a good fit for you, or work with your existing team.  We offer collaborative, holistic planning and investment management.

Have you ever been publicly disciplined for any unlawful or unethical actions in your career?

If your question was not answered, we welcome you to email or call us at your earliest convenience.

Schedule a call today!

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